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“MultiGrain Aged Cheddar Cheese Puffs”- 40% less fat, 20g whole grains, but with artificial color and msg added. I blinked to check my vision. How could I resist? They were speaking to me. Tasty but why the additives? I’m imagining an interesting marketing meeting: target group aged 35-45, females, health-minded, like cheese puffs, granola and outdoor recreation…
Multigrain waffles at Waffle House? – Waffle House is a longtime family favorite and often the first stop on the way home from the airport. My mom loves their pork chops and for years, it was the only spot for my favorite–grits! So, when I saw the multigrain waffle poster, I was giddy! No more carrying wheat germ and embarrassing my family, right? I ordered one, to the astonishment of my server. Unfortunately, my joy was short-lived and they stopped selling it. I can see the market data now: “a single order from an enthusiastic short Asian woman in Smyrna.” Guess that didn’t carry enough ROI to launch it up there with the topped, covered, smothered hash browns.
Did you know–fried pork skins, a snack that we used to eat on fishing trips to Lake Allatoona, has fewer fat grams than some crackers? Try them dipped in Thai sweet chili sauce for a flavor overload. 
BYOWG – I carry my own wheat germ in a little pouch in my purse and sprinkle it on WFF (white flour food) as needed. At which point my eating companions move to the next table like they don’t know me…
The Varsity –an Atlanta tradition since 1928, home of the chili cheese dog, fried pies and the Frosted Orange—had a sign that read “we use 100% vegetable oil with no transfats” and “whole wheat bread available on request.” Great, make mine a double order!
